Project State & Next Steps

RevShift Media · Jessar Industries · Snapshot 2026-04-28 · Where we stand & where we’re going

Phase 0

Complete

Foundation locked

Phase 1

17 / 18

Sign-off pending

Phase 3 brand guide

v0.3

Direction + palette pick pending

Hyper theme

Validated

Ready to purchase

Open client questions

Down from 17

Live deliverables

at jessar-deliverables.vercel.app

Where we are in the flow

Just finished

Phase 1 deliverables

Unified DB + investigation reports + WP audit + Shopify access. Brand guide v0.3 issued.

Right now

Sean reviews + decides

Phase 1 sign-off · brand direction + palette pick · Hyper purchase · forward intern brief

Next once unblocked

Phase 2 IA + Phase 3 design system lock

3 IA mockups (after intern returns mapping) + locked brand guide (after Sean picks)

Phase status

Phase 0

Foundation

Repo, dashboard, lockstep hook, project doc, secret handling

9/9

Phase 1

Data Foundation

Unified product database (3,211 SKUs · 5 buckets · MSRP populated · secondary tier ready)

17/18 — sign-off pending

Phase 2

Brand & IA

3 IA option mockups for sub-brand treatment in nav. Blocked on intern returning sub-brand mapping.

0/9 — ready to start

Phase 3

Design System

Brand guide v0.3 (3 directions + 5 alt palettes) issued. Locks once Sean picks direction + palette. Then Hyper code pull + component customization plan.

v0.3 — awaiting pick

Phase 4

Page Templates

Home, brand landing, collection, standard PDP, hero PDP, Find a Retailer, Become a Dealer — rendered against the locked design system.

0/10

Phase 5

Shopify Build

Theme implementation + product import + 301 redirects + Search Console + GA4 + bilingual + dealer-portal link + Partners section.

0/17

Phase 6

Brand Pilot

Pilot month per signed SOW: AI videos + lifestyle images + LinkedIn/IG posts + influencer intros + launch strategy. Retainer conversation gate.

0/7

What needs Sean’s attention

Two items at the top are blocking real downstream work. The next three can happen on whatever schedule works.

!

Sign off Phase 1
Open the 1-pager. If the migration buckets and quality stats look right, say so. This unlocks everything downstream consuming the unified DB.
!

Pick brand direction + palette
Open brand guide v0.3. One line on direction (A / B / C / hybrid / none). One line on palette (default for that direction, or one of the 5 alternatives). Mix-and-match welcome.
·

Purchase Hyper theme license
Theme is validated. Ready to flip from demo to main on the Shopify dev store. Phase 5 timing depends on this.
·

SSD bulk-copy when drive arrives
Mount on Jessar machine via RDP, copy box-artwork/ + product-images/ + presentations/, plug into Mac. Unblocks hero PDP work and box-artwork enrichment.
·

Forward intern brief to Jessar intern
Brief + CSV. ~30 min intern task. Returns close the last critical Jessar question.

What needs Jessar’s attention (via intern or direct)

·

Sub-brand mapping (intern task)
44 ambiguous prefix groups (the 3- and 6- prefixes). Closes the last critical question on brand architecture and unblocks Phase 2.
·

Hero product list
15–20 SKUs that get full Caraway-style story-driven PDPs. Needed before Phase 4 hero-page renders.
·

RDP/SSD mount feasibility
Confirm Sean can mount an external SSD on the Jessar machine for the bulk-copy.

Why the brand direction + palette pick matters now

The pick from brand guide v0.3 is upstream of Phase 4 (page templates) and Phase 5 (Shopify build). Specifically:

Direction (A / B / C) determines

Layout philosophy of the home page, brand landing pages, and collection grids
How the 10 sub-brands express within Jessar — loud color pills (A), quiet 6px dots (B), or full-bleed material cards (C)
Which Hyper sections get most customization (e.g., A leans on banner-with-tabs, B leans on collection-tabs, C leans on brand-logos + custom material blocks)
Whether hero PDPs feel editorial-magazine, considered-modern, or material-led

Palette (default or one of 5 alternatives) determines

The 9 working colors used everywhere in Phase 4 mockups
Hyper color scheme configuration (Hyper supports multiple schemes; we’ll set up the chosen palette as the primary)
Typography pairing (Fraunces / Cormorant Garamond / Newsreader — all loaded already via Google Fonts)
Sub-brand-specific accent shifts where applicable

The unblock: the moment Sean picks a direction + palette, I refine to the locked Phase 3 deliverable (final 5–7 colors, type system with fallbacks, fuller mocks including collection page and PDP, brand-voice document, italic-emphasis pattern documented as a system rule). That unlocks Phase 4 page templates immediately.

Live deliverables map

All hosted at jessar-deliverables.vercel.app. Click any to open in a new tab.

For Sean — review & decide

Brand guide v0.3

3 directions + 5 alt palettes. Pick direction + palette.

Phase 1 sign-off one-pager

Migration plan in numbers. Accept the unified DB.

Investigate SKUs report

366 SKUs to triage with intern when ready.

WP category audit

147 categories scored — Phase 2 IA input.

For Jessar (forward when ready)

Product database viewer

Interactive 3,211-SKU triage tool for the Jessar team.

Sub-brand mapping intern brief

30-min task. Forward to intern.

Sub-brand mapping CSV (download)

Fillable template. Downloads on click.

Data gap report

Visual coverage dashboard of where data is strong/sparse.

What I’ll work on while waiting

Items that don’t need any of the open inputs and won’t conflict with downstream choices:

Refresh / tighten existing deliverables as feedback comes in (the v0.3 brand guide is the live example of this iteration loop)
Prep the Phase 5 redirect-mapping script — reads WP slugs from the export, maps to Shopify URL pattern, outputs a CSV ready for bulk import
Pre-write the brand-voice document skeleton — voice descriptors, do/don’t, sample copy patterns. Fills in once the direction is locked.
Build a Phase 5 Shopify smoke-test script — verifies the access token, checks current locale config, audits Hyper’s metaobject definitions

Items that do need open inputs (Phase 2 IA mockups, Phase 4 page templates, Phase 3 brand guide refinement, hero PDP work) stay queued until the relevant unblock.

Repo & living state

Code: github.com/RevShiftMedia/jessar-website · Live deliverables: jessar-deliverables.vercel.app · Live dashboard: progress.html in the repo (always reflects current state). PROJECT.md is the canonical source of truth.